If you hire a designer to create a logo, a website, or a flyer for your business, you need to be prepared to answer a lot of questions: the answers to these questions will form the basis of the design brief.
A design brief is like a roadmap, a document that clarifies the direction of the project. If you're not clear on where you want to go, your designer will get lost along the way and the final design will not be effective in reaching your goals.
So let's have a look at the kind of questions you need to be prepared to answer:
What does your business do? What industry are you in? Who are your main competitors? What products / services do you offer? What is your company's background? What is your USP (unique selling point)?
What are the goals? What are you trying to achieve with this project? Do you want to sell something or build brand awareness? What message(s) are you trying to communicate?
Who is the target market? Who is the message aimed at? (demographics, gender, location, lifestyle, etc.) You may have more than one target market, which mean you'll have to communicate in different 'voices'.
Do you have brand guidelines? You'll have to share your company's logo and style guide with your designer to ensure the design is consistent with your branding (colours, fonts, imagery, etc.).
What is the deadline? Most important question! Make sure you're clear on when the project is due to avoid any surprises.
The answers to these questions will influence your designers' choices when it comes to colour, format, typography, imagery, etc. Every single design element contributes to the overall style of the design.
A good designer will ask a lot of questions - the more information you share, the more likely the project will be a success.
You may also be interested in my infographic on how to choose a freelance graphic designer.
Get in touch if you have any questions on how to work with a graphic designer.