What would a website look like without any images? I'm not sure because I haven't seen one in a while (probably since the internet was first invented!). We all expect to see images on websites nowadays, but it's not enough to just click and upload. Here are a few tips and tricks that will help your website look fabulous (and SEO friendly).
1. Choose good quality images
Your website is the display window for your business; you need an eye catching and professional look. You can hire a photographer, buy stock images, or even take your own photos (if you are goo at it!). With Wix you have a library of free photos to choose from. Whatever you do, make sure your photos look amazing, especially if you want to stretch them across the screen!
2. Edit your photos
If for whatever reason you don't have access to a high quality pictures, you can always try to edit it to improve it. It may need to be cropped or lightened up. There are plenty of tools out there to do this even if you don't have Photoshop. If your website is in Wix, there is a free photo editor that allows you to do actions such as cropping, changing clarity, focus, sharpness, changing color, reducing red eye and a wide range of actions.
3. Choose relevant images
Don't just pick random images because you like them, make sure they are relevant to the content. For example you may want to use a photo of you for the about page, or a photos of your tools on the Services page, etc.
4. Name your images
When you upload a picture file to the website, it automatically includes the name of the file. This should be changed for many reasons.
First of all relevant name looks more professional than a random series of numbers (i.e. DSC_1043.jpg). Secondly, descriptions make the site more accessible to visually impaired visitors. Finally, this is good practice from an SEO point of view as it will allow Google to better understand the content of your website.
5. Lighten up!
Make sure your images are not too 'heavy' or they will slow down your website. If you have access to Photoshop, save them for web (legacy). If you're using Wix then you don't have to worry as Wix automatically optimizes your images for both site loading time and image quality.
Make sure your images are in RGB colour mode and not CMYK. CMYK images are better for printing, RGB images are better for online use. In Photoshop you can check this in Image Mode. If you bought your images, you can check with the person or website you bought them from.
Image by @naturally.jo