In an ideal world, we would all be able to hire a professional when needed: an accountant, a landscaper, a plumber, a photographer. In reality, sometimes we just need to roll up our sleeves and do the job ourselves. So if you need to create a flyer, social media graphics, or an ad but you are on a tight budget, there are a lot of tools and resources available either for free or at a low cost.
It's hard to find the right image for your project, but thankfully there are a lot of websites nowadays that offer royalty free images. I have a subscription to Adobe Stock but I also often rely on free images from Unsplash, Pixabay, Canva, pxhere and Splitshire. This article from Buffer lists many more. Alternatively, you could try taking your own photos of course!
A few well placed icons can really help you deliver your message. Be careful to use a consistent style across the board though, otherwise they will just look messy. Again, I mostly get my icons from Adobe Stock, but in the past I've also downloaded icons from freepik and flaticon. This article from Canva lists many more.
Fonts are tricky as they are a bit more difficult to choose, so if in doubt, it's better to choose a generic and common font that will look good on everybody's device. However, if you're looking for something specific, you can find free fonts on dafont, Font Squirrel and 1001 fonts. This article from Creative Bloq will help you find free fonts divided by category.
If you need inspiration or a little help creating your social media graphics, there are many options to choose from and many offer free basic accounts. I personally use Adobe Spark and Canva - I never feel the need for anything else. This article from zapier lists a few more.
Infographics are a great way to summarise complex information using graphs and icons. They are also very useful when creating timelines. I usually create my own infographics from scratch but if you need to create something quickly from a template you can try piktochart, venngage or Canva.
If you need help designing your business cards, why not give Moo a try? You can design and print your business cards from the same platform and they deliver quite quickly. They have lots of different paper options and plenty of inspiration for your design (and no, I'm not sponsored by Moo!).
If you are not a professional graphic designer, or if you don't need to edit images regularly, you probably don't want to pay for a Photoshop subscription. There's a range of free or cheap alternatives that you can try. While I personally haven't used any of them, this article from Creative Bloq will definitely send you in the right direction.
I hope this list will help you and inspire you to create great content for your brand. Get in touch if you have any questions - I'll be happy to help you find the right tools for your needs. Or follow me on Instagram for daily graphic design tips.