Everything you need to know about Infographics

Infographics are a great way to summarize complex information with graphs, images and icons. There are many benefits to using infographics:

  • they are visually interesting

  • they are easy to understand

  • they keep readers interested

  • they help build brand awareness

If you want to create infographics but don't know where to start, there are many websites you can rely on. I usually create my own infographics from scratch (mostly using Adobe Illustrator) but if you need to create something quickly from a template you can try:

Once you've selected the right platform for you, the fun begins! You are now ready to create your infographic. But how can you make sure your infographic hits the mark? Here are a few useful tips for you:

Think about your audience, in particular consider their level of knowledge of the subject in question. How technical / specific do you need to be? Make sure your infographic it's not too simple or too complicated. Also don't forget to choose a style that appeals to your target audience.

Keep it simple. If your topic is very complicated, it may be a good idea to split it into 2 or 3 infographics, rather than creating a super busy one.

Keep it focussed. Stick to one topic per infographic.

Use a hero fact. Make the most impressive fact or statistic you have the focal point of your infographic - use it as a header or place it in the middle surrounded by other facts.

Use design principles. Don't forget about the usual graphic design principles like contrast, alignment and hierarchy to create a visually appealing and functional infographic.

Use blank space. Don't overfill your infographic with words and images - leave some blank space to draw the attention to the important bits.

Choose the right size and layout. Make sure your infographic looks good on all platforms. It may a good idea to create a few different versions (i.e. one portrait, one landscape) to ensure legibility across the board.

Promote it! Don't forget to promote your infographic! Use your usual channels (social media, blog, website, etc.) to ensure you reach your audience.

I hope you fount these tips useful. If the thought of creating your own infographic is still too daunting for you, you can always hire a designer of course!

Get in touch if you have any questions.