The main purpose of graphic design is communication: designers help your business communicate your key messages to your target audience through visual elements like colours,
fonts, shapes, imagery etc.
If you make the wrong choices, you can end up hurting your brand, which in turn will hurt your business. There are so many different brands out there (too many choices!), you need to make sure yours stands out so you can steer potential customers towards your products or services. Here are a few examples of design errors that you should avoid at all costs.
Inconsistency Every business should have a style guide and make it accessible to all team members. This will ensure your brand is consistent across different teams and channels. Your logo should be used consistently, as well as your other visual elements like fonts, colours, icons, etc. Why is brand consistency so important? Because your target audience will not recognise you if you are not consistent!
Poor visuals Low quality images or overused stock images don’t look professional and your brand will not be taken seriously. It may be worth investing in some custom made photography, or to spend a bit more time looking for the right images for your brand.
Outdated website Your website is a work in progress, it needs to be constantly updated with the latest news, team members, projects, etc. Website that are not updated regularly look bad and unprofessional and are bad for your SEO.
Poor legibility If you’re spending time and money on trying to communicate with your audience, you want to make sure what you’re putting out there is understandable and legible. Make sure you select the right font, ensure there is enough contrast between the text and the background, choose the right font size for the project etc.
Even the most popular brands can be damaged by poor design choices. This is why it’s important to talk to a professional to get the right advice. Don’t forget: your visual communication is just as important as your verbal communication!
Get in touch if you need some help with your visual communication. If you want to find out more about graphic design and branding, have a look at other articles in my blog like 3 ways graphic design will help your business or 5 design elements of branding.