Updated: Apr 13
If you've had a look at my website or social media feed, you'll know that I love simple images and designs. In fact, I'm definitely a minimalist when it comes to graphic design (and also in real life!). I love simple, uncluttered designs with lots of blank space.
My mantra is LESS IS MORE.
When I approach a design I like to take away anything that is not needed to convey the desired message. I look at my composition and take away as much as I can. I find that having an uncluttered design focuses the viewers attention on the key elements. I use white space as a 'highlighter'. I mostly follow these rules:
I remove all extra, unnecessary elements
I create one single focal point per design
I simplify the colour scheme
I use a lot of white space
Just because you have a full canvas (or poster, or page) it doesn't mean that you have to fill it up with content and graphics. The effective use of white space will make your design look more:
professional and stylish - busy designs are often created by non-professional designers and don't look as good
uncluttered and clear - who needs more clutter in their lives (or social media feeds, or websites?)
focused on important elements - your message will be naturally highlighted by the surrounding white space
to the point - because everybody is so busy, we only have seconds to grab the viewer's attention, so we need to make sure we use those seconds wisely!
So minimalist design is not just about being pretty, it's also about being efficient.
Get in touch if you want to find out more about how minimalist design can help you deliver your key messages to your target audience.