7 graphic design tips for social media posts

Updated: Mar 21, 2019


Do you worry your social media images are not good enough? Do you keep comparing your feed to other accounts and feel like your images could look better? You’re in the right place!


I’ve put together a list of 7 graphic design tips for non-designers that will help you create social media posts you won’t be ashamed of.


1. Think about your audience and platform. Always keep in mind who you are posting for and which platform you’re using. You don’t talk to teenagers the same you would talk to adults – adjust your messages accordingly.


And you certainly need different styles (and possibly different images) for different platforms (there are a lot of things you can post on Instagram that would not be appropriate on LinkedIn for example). 


2. Don’t forget about format and size. Different platforms use different formats so for example a landscape photo might work well on Facebook but not necessarily on Instagram – always keep that in mind when planning your posts.Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more.


3. Use contrast. Make sure people can see and read your message clearly – using contrast will make your designs pop! 


4. Choose colours wisely. Go for eye catching colour combinations that will make users stop scrolling – use a colour wheel to help you find the best combinations.


5. Align elements to avoid chaos. Keep the different design elements aligned as much as possible so your posts will look ‘tidy’ and professional. Messy posts will confuse your audience.


6. Become a master typographer. If you’re using type, follow these 4 simple rules: 

limit your typefaces (no more than 2 per post)use contrasting fonts (try matching a serif with a sans serif font)don’t write too much (don’t write an essay in your post, just a quote or simple sentence will do)make sure your copy is legible (use contrast and don’t type over a crowded image). Check out my blog on how to choose fonts for your projects if you want to find out more.  


7. Keep it simple! If your post is too crowded or too messy or has too many fonts or too many colours your audience will be confused and miss your message. Don’t be afraid to use blank space to lead your audience’s eyes to the important bits. 

I hope you find these tips useful. Get in touch if you have any questions or if you need help with your social media images. 


Get in touch if you have any questions or if need help with your social media post design.


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© 2016-2020 Lorenza Minghetti | Graphic Design