If you're a small business owner chances are you are time poor and not exactly swimming in cash. We all know how hard it can be, especially as women, when you're trying to do it all on your own and you end up being constantly stressed and exhausted. And if you're business is just starting out, you're probably reinvesting most, if not all, of your profits back into the business. So it may be tempting to think you can do everything yourself: graphic design, website design, social media, etc. After all, now that Canva is here, everybody can be a graphic designer, right?
The truth is that even though it looks like you're saving by doing your own posters, flyers, business cards, etc., you're actually wasting time and money (which are kind of the same thing). And here's why:
1. Hiring a graphic designer will save you time.
What is your time worth? I'm guessing as a small business owner, you have a lot on your plate (and if you're a mum you're time poor when you get home too!). By hiring a designer you can have a project completed in a fraction of the time it would take for you to do it yourself, and you can begin using that design to grow your business right away! Use your time wisely and delegate when you can.
2. Hiring a graphic designer will save you money.
Sure, if you do it yourself it will be cheaper, but is it a real saving? What if the result doesn't look as good and you end up having to rebrand at a later stage? And what if something that looks great on screen doesn't work out when you take it to a printer because of a technical detail Professional graphic designer have been trained to take into considerations many different factors when designing, so they are more likely to get it right the first time. A great looking brand that resonates with your audience means more success, therefore more profit.
3. Hiring a graphic designer will make you look more professional.
This is probably the most important reason to hire a graphic design professional. If design isn’t your occupation, then it’s unlikely that you understand the nuances of presenting your business visually. Designers know the language of color and imagery, and they know how to combine these elements to create the best visual representation of your brand. They know how to visually communicate with your target audience, by choosing relevant colours, typography and imagery.
4. Hiring a graphic designer will help you stand out from the crowd.
Sure, it can be tempting to choose the easy option, a generic $25 logo from a stock website but don't forget that everyone else has access to those same graphics so your design won't be unique (check out my blog 4 reasons why shouldn't buy a pre-made logo). Having a distinct brand is what is going to raise your business above your competition and become part of the equity of your business. You’ll also be guaranteed a one-of-a-kind design, so you’ll never encounter copyright issues or worry about a competitor looking identical.
The development of a proper brand involves a very strategic process. Before creating any marketing piece, a designer will first work to understand your business, its culture, your target audience, and your competition. The result will be a beautiful, but mostly effective design that will resonate with your audience and help you build your brand and increase your sales (and therefore your profit).
5. Hiring a graphic designer will help you get better results.
Great and effective design converts. It isn’t just about making things look pretty. An effective marketing piece should invite customers to take action. A good graphic designer is going to make sure your customers feel compelled to turn the page, or visit your website, or click the button to learn more or reach for their credit card.
If you want to read more about this topic, read my blog 3 ways graphic design will help your business.
Get in touch if you want to find out how I can help your business connect with your target audience.