Why pay more when you can pay less? Why spend hundreds if not thousands of dollars on a logo when you can easily get a pre-made one for around $5?
There are plenty of sites out there where you can buy cheap, ready-made stock logos, but when it comes to logo design, saving money shouldn’t be your priority.
A logo is the ‘face’ of your company, it’s how your existing and potential customers recognise you, and it helps you stand out from the competition. A logo is the first step towards the creation of your brand – why would you base your whole brand on a cheap design?
There are 4 main reasons why pre-made logos are a bad idea.
1. They are not unique and they don't belong exclusively to you so you may end up seeing the same logo (your logo!) on another company's website. That's a sure way to confuse your audience.
2. They are generic and are not created for your values and unique selling point so they won't represent your brand. You only have a few seconds to get your message across, to show what you're all about and a pre-made logo will certainly fail to communicate any meaningful message.
3. Your logo should be with you for the long ride. If you buy a pre-made logo now, thinking you will change it later when you have more money to spend, you're making a big mistake as changing a logo once your brand is established is never a good idea.
4. A logo is not enough. When a professional designs your logo, you will also get a style guide, logo variations (i.e. horizontal, stacked, etc.) and colour variations (i.e. full colour, monochrome, etc.). These will come in handy when using the logo in different environments (i.e. print, digital, large scale, etc.).
You don't need to spend thousands of dollars on a logo, but it's a good idea to invest a bit of money to make sure it's the right fit for your brand.
Get in touch if you want to find out more about my logo design process.