4 key elements for effective exhibition stand design

Whether you have the budget for a spectacular custom-made stand or you have to make do with a simple wall behind you, these are the four key elements you need to focus on for an effective exhibition stand design.


First and foremost your stand needs to be on brand so make sure you:

  • include your company's logo (and tagline)

  • use your brand's colour(s) and font(s)

  • choose images or icons consistent with your brand guide


Make sure you include the key message(s) you want to communicate. You can do this with text, images, or a mixture or both, but make sure the message is loud and clear.


Choose bold graphics and eye catching imagery, especially if you don't have any other special attractions on your stand. You want something that stands out, that makes people stop and come say hi. After all, this is what it's all about - talking to people, making connections, networking.


Exhibitions and trade shows are about connecting with people so make sure your visitors will find it easy to connect with you and that you will find it easy to connect with them. There are several options to choose from and you may want to use more than one of them. Here are a few ideas:

  • social media (posts, hashtags, handles)

  • QR codes

  • freebies (with your logo and contact details)

  • photo opportunities

  • business cards

  • company literature

Exhibitions are expensive so you want to make sure you are not wasting your time and money. Make sure you have clear objectives and expectations - these should guide your design choices.

Get in touch if you need help designing your exhibition stand. Email lorenza@lorenzaminghetti.com or fill in the contact form on my website.