FREE DESIGN AUDIT

What is a Design Audit and would you need one?

A design audit is merely an analysis of the design elements and guidelines in use by a company. Its main purpose is to make sure that the visual communication is consistent across all channels and outlets.

​

When inconsistencies in visual style start shining through, a brand is weakened. Consistency is key, and by conducting an audit you are creating a chance to once again strengthen your brand.

You may need a design audit if:

​

• You don't have a style guide

• You have a style guide but don't refer to it often enough

• You haven't shared your style guide with all your employees and contractors

• You've grown a lot and need to re-align your visual communication

• You have recently pivoted or evolved

• It's been a long time since you've created your brand

​

During the audit I will look at all your communication channels and look for inconsistencies in the following elements:

​

• Logo

• Brand colours

• Typography

• Imagery

• Icons

I will look for inconsistencies in your communication across the board by picking a sample from each of the following categories:

​

• Stationery (i.e. Letterhead or Business Cards)

• Website (i.e. home page or landing page)

• Company literature (i.e. Annual Report or Product Brochure)

• Social Media (i.e. LinkedIn or Facebook)

I will then put together a quick report to highlight any inconsistencies I may find. If there are no inconsistencies - well done! You're doing a great job. If there are inconsistencies you should think about:

​

• Having a more thorough Design Audit to find all inconsistencies

• Fixing those inconsistencies by referring to your Style Guide

• Creating a Style Guide (if you don't have one)