FREE DESIGN AUDIT
What is a Design Audit and would you need one?
A design audit is merely an analysis of the design elements and guidelines in use by a company. Its main purpose is to make sure that the visual communication is consistent across all channels and outlets.
When inconsistencies in visual style start shining through, a brand is weakened. Consistency is key, and by conducting an audit you are creating a chance to once again strengthen your brand.
You may need a design audit if:
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You don't have a style guide
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You have a style guide but don't refer to it often enough
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You haven't shared your style guide with all your employees and contractors
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You've grown a lot and need to re-align your visual communication
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You have recently pivoted or evolved
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It's been a long time since you've created your brand
During the audit I will look at all your communication channels and look for inconsistencies in the following elements:
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Logo
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Brand colours
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Typography
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Imagery
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Icons
I will look for inconsistencies in your communication across the board by picking a sample from each of the following categories:
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Stationery (i.e. Letterhead or Business Cards)
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Website (i.e. home page or landing page)
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Company literature (i.e. Annual Report or Product Brochure)
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Social Media (i.e. LinkedIn or Facebook)
I will then put together a quick report to highlight any inconsistencies I may find. If there are no inconsistencies - well done! You're doing a great job. If there are inconsistencies you should think about:
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Having a more thorough Design Audit to find all inconsistencies
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Fixing those inconsistencies by referring to your Style Guide
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Creating a Style Guide (if you don't have one)