What is a Design Audit and would you need one?


A design audit is merely an analysis of the design elements and guidelines in use by a company. Its main purpose is to make sure that the visual communication is consistent across all channels and outlets.

When inconsistencies in visual style start shining through, a brand is weakened. Consistency is key, and by conducting an audit you are creating a chance to once again strengthen your brand.

You may need a design audit if:

  • You don't have a style guide

  • You have a style guide but don't refer to it often enough

  • You haven't shared your style guide with all your employees and contractors

  • You've grown a lot and need to re-align your visual communication

  • You have recently pivoted or evolved

  • It's been a long time since you've created your brand

During the audit I will look at all your communication channels and look for inconsistencies in the following elements:

  • Logo

  • Brand colours

  • Typography

  • Imagery

  • Icons

I will look for inconsistencies in your communication across the board by picking a sample from each of the following categories:

  • Stationery (i.e. Letterhead or Business Cards)

  • Website (i.e. home page or landing page)

  • Company literature (i.e. Annual Report or Product Brochure)

  • Social Media (i.e. LinkedIn or Facebook)


I will then put together a quick report to highlight any inconsistencies I may find. If there are no inconsistencies - well done! You're doing a great job. If there are inconsistencies you should think about:

  • Having a more thorough Design Audit to find all inconsistencies

  • Fixing those inconsistencies by referring to your Style Guide

  • Creating a Style Guide (if you don't have one)


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