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© 2016-2020 Lorenza Minghetti | Graphic Design

davidreddin.com

I’ve been working for davidreddin.com for over a year now and during this time I’ve been involved in many different projects, including the design of business cards, presentations and flyers.

The biggest project was the redesign of a set of 10 manuals for their Coaching Program: The 10 Steps to Career Success. Every manual is a different step in the process and has a different colour theme, but they all have a similar style and layout. I used typography, colour and shapes to highlight key messages; I also used  photography and illustrations to visualise information and to break up long sections of text. It was a long and challenging project, with a lot of proof reading, but it was very satisfying to see the final product go to print!

Another big project I’ve really enjoyed working on was the design of the davidreddin.com’s website. davidreddin.com was a new company at the time and didn’t have a web presence so I designed their site and created it on Wix. One year on, I’m still in charge: I update content, publish blogs and deal with any issues and updates so they don't have to worry about the technical side of things.